Invest in Your Professional Education with SMW+

During the Pandemic, the number one thing that we have heard from our community is that professional learning opportunities are more important to them today, than ever before.

At Social Media Week we have been committed to helping professionals grow in their careers for more than a decade and today, I am excited to share with you the latest iteration of SMW+, our streaming platform that connects you with the smartest minds in our industry through a weekly program of live and on-demand programming.

Today, the platform hosts over 20 original shows, including The Marketers MBA, hosted by GoDaddy’s Global Head of Social Evan Weiner, a show about trends in consumer marketing hosted by Salesforce’s Director of Market Strategy Mathew Sweezey, Media Genius, hosted by Weber Shandwick’s Head of Brand Randa Stephan, Branding During the Age of Black Lives Matter with Black Enterprise’s Selena Hill and Don’t Forget the Human, with Reddit’s Head of Strategy Will Cady.

I am also hugely proud to announce the launch of a brand new series which we have developed in partnership with Facebook and The 404 called The Business of Empathy. Aimed at marketers across every facet of our industry, The Business of Empathy is a 12-part series that aims to help marketers understand how to apply the principles of empathy to their businesses everyday and learn from empathetic leaders from around the world, including author of Savvy Shiv Singh, design and innovation leads at Pfizer and PepsiCo and author and industry legend Rishad Tobaccowala.

Our industry is experiencing an extraordinary amount of change and disruption and with this comes a great deal of uncertainty and insecurity. We are convinced that to address this, we must invest in our professional education and set aside invaluable time to learn about the latest and most important trends, best practices and acquire new skills and understanding through services like SMW+.

We asked a number of our SMW+ presenters, what they think about the service, how it benefits them and what they hope you will take away from the content they are hosting on the platform. Here’s what a few had to say:

“SMW+ has been a great platform for uniquely candid, in-depth exploration of the most present ideas in the world of marketing. Topics like empathy, purpose, creativity, measurement, and others aren’t just referenced in discussion on SMW+, they have room to stretch out and breathe; making for a far more enlightening forum for all involved.” — Will Cady, Head of Creative Strategy, Reddit

“SMW+ provides me with a platform to talk to bright and talented people who can offer tangible insight into how they are effective at what they do. Our conversations are candid and cut through the fluff so that viewers can take away lessons that they can apply to their own roles.” — Katie Perry, VP Marketing, Public.com

“SMW+ is a unique destination that provides marketers with the tools, resources, and information they need to cut through the noise in today’s content-driven world. My series, “Branding in the Age of Black Lives Matter,” serves to enrich marketers on how to effectively communicate, engage, and tap into diverse audiences. Not only do viewers learn the best practices and strategies to engage with BIPOC, but I, too, gained a wealth of knowledge from the industry experts, corporate change agents, and influential leaders that I interviewed. From brand activism to effective storytelling to corporate appropriation, these conversations have expanded by understanding of messaging and sharpened my skills as a communicator and content creator.” — Selena Hill, Digital Editor, Black Enterprise Magazine

“SMW+ has been an amazing platform to meet, learn from and network with leaders and peers in our industry. Even as we’re all navigating new (and mostly remote) work scenarios, this platform enables the connections and conversations that help us to keep learning from each other. It’s also been a place where we can take a step back from the daily chaos, hear new perspectives and just think about what’s happening so that it all makes a bit more sense. Even as a presenter, the process of designing content and interviews for each episode of Media Genius made me think a little deeper about the why, so what and now what of it all. I hope that any viewer who tuned into Media Genius got as much information and inspiration as my team and I did creating it.” — Randa Stephan, Head of Brand, Weber Shandwick

Why SMW+?

SMW+ enables digital marketers to become smarter, better informed, and more connected. By joining the platform you will:

• Learn from the best – Programs are led by the world’s greatest thought leaders, innovators, and marketing practitioners, including speakers from Twitter, Facebook, Google, H&M, Reddit, Amazon, Nestle, Salesforce, GREY.
• Advance your career – With a wide range of shows and programs available to choose from – take your career to the next level with programs that are customized to suit your goals.
• Join the SMW community – when times are hard and the future feels uncertain, we can achieve more together than on our own. Access a community of the world’s most dynamic marketers from leading brands, agencies and platforms.

What’s included in your SMW+ subscription?

We have designed the subscription packages to suit your budget, whether you are an independent contractor or employee and have made it very straightforward to activate or cancel your subscription at any time. Here’s what’s included:

• Monthly, Annual and Teams packages
• Watch Shows and Episodes live each week
• Watch Shows and Episodes on-demand
• Add Episodes to calendar feature
• Access to SMW Slack Networking Group and Expert Network
• Free 30min consultation with SMW+ Presenter (Annual only)

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